Blog
We are dedicated to helping businesses and organizations make data-driven decisions through the power of Analytics, Experimentation and SEO.
In this blog, we share our latest thoughts, insights, and best practices on analytics, experimentation and SEO. Whether you're a seasoned analyst or just getting started, we've got you covered.
Most Recent Blogs
Discover the five Google Analytics BigQuery export tables: daily event, fresh event, intraday event, pseudonymous user, and users tables. Learn their structure, use cases, and how they impact analytics.
Discover simple ways to make GA4 better (and more like Universal Analytics) with customised reports, improved tracking, and easy-to-use analytics settings.
How Structured Data Stops AI Overviews Getting It Wrong | Hookflash
All Blogs
Discover the five Google Analytics BigQuery export tables: daily event, fresh event, intraday event, pseudonymous user, and users tables. Learn their structure, use cases, and how they impact analytics.
Discover simple ways to make GA4 better (and more like Universal Analytics) with customised reports, improved tracking, and easy-to-use analytics settings.
How Structured Data Stops AI Overviews Getting It Wrong | Hookflash
Could you be winning big through brand incrementality testing? Read on to discover what happens when SEO and PPC work together.
In BigQuery, there are 4 sets of traffic source fields that are collected from web directly. In this article, I want to show you how they differ and how you can use these to create your own channel data modelling in BigQuery.
Contentsquare released their 2025 benchmark report last month and it makes for fascinating reading. The headlines are, largely, unsurprising, but do provide compelling evidence to invest in the experience you provide your customers.
We were excited to hear that Hookflash has been shortlisted for not one, but two Agency of the Year awards, from Campaign UK – an industry highlight, celebrating some of most impactful and innovative agencies going.
We are delighted to hear that Mollie Ellerton was named 30 Under 30 by Performance Marketing World this month.
Conversion rates are falling, and experimentation is the answer. Learn how optimising the full customer journey can drive engagement, loyalty, and revenue.
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