Blog

Is JavaScript rendering bad for SEO? Learn how JS rendering impacts crawling, indexing, and Core Web Vitals, and how to optimise your JS for Search.

GA4 Consent Mode works differently in GA4 UI and BigQuery. This article explores how each handles unconsented data, affecting reporting, modelling, and analysis.

What is AI Mode? We explore Google’s latest AI-driven search update, now live in the UK, and its impact on SEO and website traffic.

Conversion rates are falling, and Experimentation is the answer. Learn how optimising the full customer journey can drive engagement, loyalty, and revenue.

In this blog I will talk about what Googles Core Web Vitals are and how we can go about tracking them in Adobe Analytics.

Hookflash recently spent a couple of days in Paris, at the Google Analytics summit. It was eye-opening, inspiring and a great opportunity to liaise directly with Product Managers and UX Designers on what the future of GA4 looks like. Here we breakdown where Google Analytics is heading – whilst respecting the confidentiality of the event!

Read more about Hookflash’s Conversion Formula for Analytics, CRO and SEO channels to increase your business success in the digital realm.

AI Overviews are here to stay, and AI Mode has just arrived! Explore how structured data can help enhance visibility within AI Search!