Blog
We are dedicated to helping businesses and organizations make data-driven decisions through the power of Analytics, Experimentation and SEO.
In this blog, we share our latest thoughts, insights, and best practices on analytics, experimentation and SEO. Whether you're a seasoned analyst or just getting started, we've got you covered.
Most Recent Blogs
This article explores causes of unassigned traffic in GA4, providing solutions along the way and explain the advanced fixes in BigQuery.
Discover how international SEO is evolving with the rise of AI and the vital role of quality translations in creating effective, localised content.
AI is a brilliant timesaver, but it might not always be the perfect solution when it comes to writing copy for SEO – read on to find out why!
All Blogs
This article explores causes of unassigned traffic in GA4, providing solutions along the way and explain the advanced fixes in BigQuery.
Discover how international SEO is evolving with the rise of AI and the vital role of quality translations in creating effective, localised content.
AI is a brilliant timesaver, but it might not always be the perfect solution when it comes to writing copy for SEO – read on to find out why!
Making it a hattrick of awards for Hookflash this year so far, we were delighted to be recognised as the CRO Agency of the Year (Small) at the UK Agency Awards last week.
Hookflash have successfully driven a +47% uplift in organic traffic for JM Clark. Read on to find out what we did!
Hookflash worked with Oliver's Travels to leverage a server-side implementation to streamline GA4 measurement, take advantage of Meta’s Conversions API and drive an 18% decrease in cost per bookings.
The concept of "attribution" often sparks confusion within the web analytics and advertising industry, mainly because it carries different meanings across platforms. This article aims to clarify how attribution works specifically within Google Analytics 4 (GA4) while also exploring how GA4 allocates visit and user acquisition.
Curam's success in driving a +35% increase in conversions is a testament to the power of data-driven experimentation. By thoroughly understanding their users and iteratively testing hypotheses, Curam was able to significantly enhance their platform’s performance and better meet their users' needs.
These past few years we've seen massive shifts in how we use AI in our day to day, but how is AI evolving in search and where are we headed?
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