Blog
We are dedicated to helping businesses and organizations make data-driven decisions through the power of Analytics, Experimentation and SEO.
In this blog, we share our latest thoughts, insights, and best practices on analytics, experimentation and SEO. Whether you're a seasoned analyst or just getting started, we've got you covered.
Most Recent Blogs
Contentsquare released their 2025 benchmark report last month and it makes for fascinating reading. The headlines are, largely, unsurprising, but do provide compelling evidence to invest in the experience you provide your customers.
We were excited to hear that Hookflash has been shortlisted for not one, but two Agency of the Year awards, from Campaign UK – an industry highlight, celebrating some of most impactful and innovative agencies going.
We are delighted to hear that Mollie Ellerton was named 30 Under 30 by Performance Marketing World this month.
All Blogs
Contentsquare released their 2025 benchmark report last month and it makes for fascinating reading. The headlines are, largely, unsurprising, but do provide compelling evidence to invest in the experience you provide your customers.
We were excited to hear that Hookflash has been shortlisted for not one, but two Agency of the Year awards, from Campaign UK – an industry highlight, celebrating some of most impactful and innovative agencies going.
We are delighted to hear that Mollie Ellerton was named 30 Under 30 by Performance Marketing World this month.
Conversion rates are falling, and experimentation is the answer. Learn how optimising the full customer journey can drive engagement, loyalty, and revenue.
Learn how marketing mix modelling (MMM) & Google Meridian help brands measure ROI, optimise budgets & improve multi-channel attribution strategies.
This article explores causes of unassigned traffic in GA4, providing solutions along the way and explain the advanced fixes in BigQuery.
Discover how international SEO is evolving with the rise of AI and the vital role of quality translations in creating effective, localised content.
AI is a brilliant timesaver, but it might not always be the perfect solution when it comes to writing copy for SEO – read on to find out why!
Making it a hattrick of awards for Hookflash this year so far, we were delighted to be recognised as the CRO Agency of the Year (Small) at the UK Agency Awards last week.
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