Analytics

We have a wealth of experience building measurement plans that set you on the right path to using data to drive change within your business. Once you're armed with your plan, we can help you continue your analytics journey to deploy the recommended solution and start delivering value.

Get in touch

Our Google Analytics & Adobe Analytics Services

Measurement Strategy

We identify the data you could and should be collecting in Google Analytics or Adobe Analytics and advise as to the requirements to do so.

“The team at Hookflash have been incredible in their delivery of our recent GA4 project. Our business model is complex and yet they took every nuance and complication in their stride with their unflappable approach and exemplary knowledge of the field.”

Jane Kendall, Senior Ecommerce Manager

“Hookflash brought a wealth of technical knowledge and experience, making the process of migrating from UA to GA4 as pain free as possible. From configuring GA4, troubleshooting issues with the data layer, configuring GTM, in addition to providing some excellent and insightful reporting training to our inhouse eCommerce team…

Honestly, I cannot recommend the services of Hookflash highly enough, they truly go above and beyond!”

James Higginbotham, Web Analyst

Analytics case studies

Popping a CAPI in Ad Spend for Oliver's Travels

by Dan Jennings • 27 September 2024

Hookflash worked with Oliver's Travels to leverage a server-side implementation to streamline GA4 measurement, take advantage of Meta’s Conversions API and drive an 18% decrease in cost per bookings.

Need help with Google Analytics or Adobe Analytics?

Contact us

Recent Hookflash Analytics blogs

How to Investigate and Fix Unassigned Traffic in GA4

by Yikai Wang • 20 November 2024

This article explores causes of unassigned traffic in GA4, providing solutions along the way and explain the advanced fixes in BigQuery.

GA4 Traffic Allocation and Conversion Attribution (Part I: GA4 UI)

by Yikai Wang • 23 September 2024

The concept of "attribution" often sparks confusion within the web analytics and advertising industry, mainly because it carries different meanings across platforms. This article aims to clarify how attribution works specifically within Google Analytics 4 (GA4) while also exploring how GA4 allocates visit and user acquisition.

Seeing (organic) in session campaign field for Google Paid Search (PPC) in GA4? Here’s why!

by Oliver Walker • 19 September 2024

Have you seen an increase in Google PPC traffic with a campaign value of (organic) in the past few months? If so, you’re not alone. Handily, we can tell you why you see it, and what to do to resolve it – and it’s a lot more simple than you might expect!