GA4 Support

This approach assumes that you have not started the migration from Universal Analytics to Google Analytics 4 and need support with the process.

 We will work with you to understand whether a lift and shift or a redesign would be most appropriate based on your current UA solution.  We want to understand your business objectives, what KPIs and measurables are important to you and understand if your current solution meets these needs. Once we know the lay of the land we can design a GA4 solution for you.

This approach assumes that you have already started the migration to GA4 and need some support with the transition.

We will work with you to understand what has been completed so far, how confident you are with the data, what gaps exist compared to UA and how your team is adapting to the new platform and implementation. We can then understand if an audit, tracking enhancements and/or training would be most useful.

Migrate - Replicate your UA solution

GA4 and UA are different platforms but that doesn’t mean that past work can’t benefit a future solution. This approach assumes that the UA solution is close to perfect and that your main desire is to ensure that the outputs of the UA solution can be replicated in GA4. We'll map datapoints, integrations and reporting solutions from UA to GA4. We want to leave you with a solution that feels like home.

What to expect from this approach:

• An audit of your current analytics solution
• An analytics solution that matches your current UA implementation
• A translation document to map UA data to GA4
• Google Analytics configuration and Google Tag Manager implementation
  

Migrate - Redesign your UA solution

We want to understand your business objectives, what KPIs and measurables are important to you and work out where analytics sits as part of your overall data strategy. Once we know the lay of the land we can build a solution for you.

What to expect from this approach:

• The opportunity to streamline your analytics solution
• A solution that leverages GA4 features form the start
• A data dictionary to make analysis accessible 
• Collaboration with stakeholders to understand KPIs and reporting needs
• Google Analytics configuration and Google Tag Manager implementation

Transition - Enhance your GA4 tracking

This approach assumes that you have migrated the basics to GA4 and we will work with you to understand what’s been set up in the current version of GA4 & support with scoping and implementing the additional tracking required to give you the full coverage of interactions and data points.

What to expect from this approach:

• An audit of your current analytics solution
• Discovery sessions to understand tracking requirements
• A solution design reference and data dictionary
• Google Analytics configuration and Google Tag Manager implementation
  

Transition - Audit your GA4 set up

Already migrated to GA4 but not convinced by your implementation? We kick the tyres of your current set-up, reviewing both the platform configuration and the set-up compared to your Universal Analytics set-up. We’ll always keep an eye out for any missed opportunities to track actions that would provide valuable insights.

What to expect from this approach:

• 60 point audit checklist covering best practice set up
• Audit observations, impact and recommendations

Transition - Train your team in GA4

We have a series of bite sized sessions and exercises to make sure you gain tangible proficiency with the latest features GA4 has to offer. This approach works to ensure that attendees leave the sessions confident that they can tackle the chosen subject matter.

Whether you're a developer trying to understand how a GA4 implementation works or a marketer trying to understand the value of a campaign, we have something for you to make the most out of your data.