Analytics Platform Audits
The data you collect in Adobe Analytics or Google Analytics will be used to understand user behaviour and optimise customer experiences, so making sure that data is accurate is critical.
Platforms We Audit
Google Analytics Audit (GA4 audit)
| Areas covered | ||
|---|---|---|
| ✓ Property configuration | ✓ Data Streams | ✓ Data filters |
| ✓ Enhanced Measurement | ✓ Conversions | ✓ Audiences |
| ✓ Cross-domain tracking | ✓ GMP integrations | ✓ Privacy and Compliance |
Adobe Analytics Audit
| Areas covered | ||
|---|---|---|
| ✓ Report Suite configuration | ✓ Marketing Channel Processing Rules | ✓ eVar/Prop review |
| ✓ Segmentation | ✓ Workspace dashboards | ✓ Success Events |
| ✓ Calculated Metrics | ✓ User Access and Permissions | ✓ Privacy and Compliance |
Google Analytics and Adobe Analytics Audit Types
Data is available in Adobe/Google Analytics but is it accurate? Are there features you're not capitalising on? Is there a lack of trust in analytics data?
This is where audits come in, with over 100+ checkpoints covering best practice in Adobe Analytics and Google Analytics, we can help you determine how well your chosen platform is configured and deployed.
We provide an easily consumable document filled with recommendations on how to improve your setup. We can also support you with rolling out these changes and regaining trust in your set up.
We'll also provide a data dictionary to document your set up and act as your analytics blueprint moving forward.
Whether you're looking for training, getting started with experimentation, or keen on a second opinion, we can look over your Adobe analytics or Google Analytics set up to understand how feasible it is to start using the data in it's current state. Reach out to our team and we can carry out a free Adobe Analytics Audit or a free Google Analytics audit to identify the low hanging fruit that could enhance your set up.
We provide data readiness audits on:
- Google Analytics Audit (GA4 Audit)
- Google Tag Manager Audit
- Adobe Analytics Audit
- Adobe Launch Audit
We'll send you our initial findings and recommendations as well as a quote for us to support with carrying out the corrective actions.
Choose Your Audit
| Data Readiness | Full platform | |
|---|---|---|
| Tracking code | ✔ | ✔ |
| Configuration | ✔ | ✔ |
| Account structure | ✔ | ✔ |
| Data quality | ✖ | ✔ |
| User management | ✖ | ✔ |
| Version control | ✖ | ✔ |
| Container assets | ✖ | ✔ |
| Campaign tagging | ✖ | ✔ |
| DataLayer | ✖ | ✔ |
| Data dictionary | ✖ | ✔ |
