Analytics analysis and insights

Once you've got your tools set-up, it's time to start delivering value through insights. More data and more sophisticated analytics will deliver better insights. And better insights will lead to actions that drive bigger impact and greater adoption of data. 

Getting started

Data, analytics, and insights - these are used a lot and are often used interchangeably, however they don’t mean the same. Below we explain how they relate to each other and why they are all important for providing essential details about your users so you can take action to improve your business.

Collect data

Data is the information you collect from users, such as demographics, behaviour, and activity.

Apply analytics

Analytics is how you make sense of your data and uncover trends. This is where we organise and examine the data.

Gather insights

Insight is the value gained by using analytics, it's where we discover patterns. Insights provide the light bulb moment that sparks action.

Create dashboards

Not only do we help organisations by getting insights ourselves, we enable self-serve through the set-up of a bespoke reporting structure. 

Gaining valuable insights

We encourage our clients to use a range of data sources to give a full 360 view of user journeys and answer the following questions.

What are users doing?

Understand user behaviour at present using web/app analytics data. Eg. Google Analytics, Adobe Analytics

Why are they behaving the way they are?

Uncover why this behaviour is occurring using qualitative data.

Eg. Heatmapping, session recordings, surveys, reviews

Who am I engaging with?

Understand who this is affecting by splitting users into audiences based on specified characteristics. Eg. Device type

How can I improve the experience?

Determine how we can improve utility, ease of use, and efficiency of the product. Eg. UX guidelines, Usability heuristics 

Self-serve insights via dashboards

Are default reports in GA or Adobe not sufficient for your needs? Or do you want to view all of your data sources in one single dashboard?


Key areas we can help you with:

  • Dashboard platform selection based on your needs
  • KPI mapping
  • Solution design
  • Implementation
  • Ongoing maintenance
  • Taking action

Need help with insights? 

Chat through our services with our team today and find out how we can help.

Contact us
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