Analytics Strategy

Using data starts with the right strategy - whether that's choosing tools, identifying what data to collect (and how to use it!) or what metrics should be your north star, we can help you succeed. We deliver personal, tailored consultancy.

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WE'RE PRACTIONERS FIRST, CONSULTANTS SECOND.

THIS MEANS OUR RECOMMENDATIONS ARE TANGIBLE, ACTION-ORIENTED AND BORN FROM EXPERIENCE

We know consultancy has a bad reputation. Expensive people, shiny suits and broad-brush recommendations that can leave you feeling short-changed and lacking in direction. We've got over 25 years experience working with clients on digital analytics, with deep knowledge of the tools you use, and how you can best leverage and integrate them to drive your business forward. We're here to provide recommendations and a roadmap to move forwards.

Our approach to strategic support

1. Stakeholder input

We use a mixture of interviews and questionnaire to get a 360 understanding of your capability in a particular area. Our objective is to understand what you're doing well and where there's room for improvement

2. Platform deep-dive

We supplement stakeholder feedback with a review of the key analytics platforms you're using, focussing on accuracy of data, comprehensiveness and integrations with other tools

3. Discovery playback

We share our findings back with your business, ensuring everyone understands the current state of play, including anonymised stakeholder feedback and examples of gaps in your platform's set-up

4. Recommendations roadmap

We provide our recommendations for moving forwards, with a list of projects and activities to focus on, including effort/impact, and our view on whether you can carry them out independently or would require support

WORKING TOGETHER

We help to drive your business forwards

Data Strategy

We identify the data you could and should be collecting, provide practical use cases for deployment and advise as to the capability required to do so.

Cookieless Impact Strategy

In light of the evolving legislative and cookie-based changes, we audit platforms and approaches to identify what you need to do to prepare for the privacy-centric modern day

KPI & Measurement Strategy

Your measurement underpins your outcomes. Make sure you and your teams are focussed on the right objectives, and that everyone understands the role they play in driving them

Analytics Maturity

From audiences to measurement to voice of customer, there's lots of potential projects to tackle that will drive your business forward. We help identify and prioritise them for you