How many times have you visited a website and been frustrated by how slowly it loads? Or even worse, have you tried to find your own website in search and it’s not there? Our technical SEO services seek to ensure that search engines are finding and ranking your site, while simultaneously delivering a better experience to your customers.
Without technical SEO, you’re setting your content strategy up for failure. Why? Because if a search engine cannot fully understand your site, or if you’re not adhering to technical best practices, it is far less likely to rank in organic search. Plus, it’s likely that your customers may not be having a good experience with you when they land on your site.
With algorithm updates being more focused on the customer’s experience in recent years, in particular the Core Web Vitals update, it’s essential to have SEO within your team to keep on top of the ever-changing search landscape.
Following a technical audit, you and your SEO team will have a prioritised content roadmap to work through throughout the year. This will include site performance, or site speed, as well as technical hygiene as part of an always-on approach. Deliverables provided are written in a format that facilitates easy implementation with Web Development teams.
Site performance
Ongoing monitoring of, and recommendations for improving your site’s speed across each different type of page template to support with improved organic performance and customer experience
Indexability
Review of current set-ups of key elements such as XML Sitemaps, robots.txt, noindex usage to ensure appropriate indexation
Internal linking
A review of site hierarchy, presence of broken/redirecting links, with ongoing recommendations to support search engine understanding/customer experience
Structured data
Reviewing current implementation/supporting with new implementations to facilitate enhanced appearance in search results.
Canonicals
Review of current canonical set-up to ensure proper usage for efficient indexing of the site/reduction of duplicate content to deliver improved organic rankings of priority keywords.
Reporting
Ongoing monthly reporting that details success of optimisations, further opportunities for optimisation based on customer traffic trends and engagement metrics.
An SEO and web development team that work together and communicate effectively will support with not only ensuring that customers are having an easy experience on your site, but also that search engines can better understand the content on your site.
Your SEO team will be an extension of your own internal team & team of web developers to build fruitful and long-lasting partnerships
Communication of algorithm updates and other key pieces of technical SEO news in order to stay ahead of the curve
Technical SEO training
For clients where SEO isn't a known subject, training can be provided to support with internal upskilling
Whether you feel you’ve got to grips with technical SEO and want ongoing support, are going through a site migration, or need to get things off the ground, we’re here to help you.
Did you know that how you’re implementing third party tracking & tools may be impacting your site speed? By bringing together SEO and Analytics, teams can ensure that you’re getting your data in a way that lowers any impact on your customers.
Chat through our services with our team today and find out how we can help.
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