Content SEO Services

Our content SEO services combine Google best practice with customer and competitor insights to support you on your journey to increase your visibility for generic (non-branded) keywords, as well as building brand awareness of your offering.

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Why do you need Content SEO services?

It can be very easy to rely on existing customer awareness of your brand when it comes to naming conventions of products, or to write blogs based on what you *think* your customers will be interested in. Content SEO helps you to understand how your customers are searching, what your competition are up to, and ultimately, support you with writing more informed content across your website. By integrating with your existing marketing roadmap, our content SEO services will slot in with content that you had already planned on creating, as well as recommend new content to build visibility.

Not only that, but with Google increasingly cracking down on the types of content being presented to customers, as well as ever-changing the search results themselves, it’s really important that the search engine understands you when it comes to your target audience. This is where SEO best practice and insight, combined with other SEO facets like technical SEO, will keep pushing you forwards.

What can you expect from content seo?

Following a content audit, you and your SEO team will have a prioritised content roadmap to work through throughout the year. Not only that, but your team is on hand to support with any upcoming campaigns, new product launches, and beyond, that you may need support with.

The outcome? Improved organic positions for your target keywords, and landing pages that are more relevant for paid media channels.

Strategic keyword research & trends

A full compilation of keywords that are relevant to you and your site, with insights on categories that are up and coming based on trends. This will form the basis of SEO reporting and priorities moving forwards.

Competitor analysis

A full overview of key competitors (both business competitors as well as organic search competitors); how they perform for target keywords, and what your key strategic gaps to fill are.

Striking distance analysis

An optimisation plan for ‘quick win’ opportunities for keywords sitting in positions 6-20; keywords that are easier to move higher up on page 1 post-optimisation.

E-E-A-T considerations

In line with Google best practices, identification of opportunities to better adhere to guidelines to protect against algorithm updates and support with improved search engine understanding of content.

Content development & creation

Provision of full content briefs to be shared with copywriters both for existing content and new content to be created to ensure it is SEO-optimised.

Duplicate, cannibalising, thin content reviews

A review of duplication, and competing content across your site, with recommendations for optimisation to improve rankings for target keywords.

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SEO Content Briefs - A copywriter's best friend

An SEO content brief is your (or your copywriter's) blueprint for writing all copy with SEO in mind in order to drive improved organic rankings for your target keywords. The brief will be provided in a format that works best for you, and will be subject to each business's TOV/legal restrictions where applicable. Briefs will be provided in an agreed-upon format, and will include:

Keywords to target

Relevant keywords that should be targeted naturally throughout copy, broken out into primary & secondary keywords, with avg. monthly search volumes included for visibility and understanding.

Title recommendations

Recommendations for H1, H2, H3 (and onwards!) titles, as well as titles for other elements such as FAQ components to guide copy that can be written underneath.

Internal linking

Recommendations for linking to other relevant pages on-site to support with improved search engine understanding, and to enable customers to keep moving through the site.

Metadata

Metadata (title and description) written for the page based on target keywords.

Integrating content SEO with your team

By bringing your SEO team together with key stakeholders at your business, you'll get the most out of your SEO optimisations. We will work with you to understand your business priorities and goals in order to be relevant, while also challenging where appropriate if we see an opportunity for growth.

Keyword visibility reporting

Post-optimisation reports provided in an easily-shareable format to be passed on to stakeholders at the business, plus monthly reporting on performance to showcase overall growth/areas of opportunity that will be focused on.

Algorithm updates & content SEO news

Communication of algorithm updates, other key pieces of SEO news that relates to content in order to stay ahead of the curve.

Strategic integration with copywriters & campaign managers

Close contact between SEO, copywriters, and campaign managers to ensure new content is written with SEO at it's core to drive maximum performance in search.

Content SEO goes hand-in-hand with Technical SEO – we ensure that the technical foundations of your site are there to support you on your content growth journey. Whether you’re well on your way with your content strategy, or need help getting things off the ground, we’re here to help.

Plus, if you want to ensure that your newly acquired customers are converting when they land on your site, consider our Experimentation services to combine SEO insights with real user metrics.